Music Video Review by: Jake Faircloth
Lil Nuka is no stranger to The Scale, and on the surface level his new video/single may seem like just another drug dealing rapper song, but there’s much more to it. From my POV "Scale On" featuring Allstar JR is a glimpse into the transition from illegal to legitimate business ventures.
The music video, directed by Cinema Davis, perfectly complements the narrative of the song, not only with the physical representation of money, but both Nuka as well as his counterpart just simply looking like money.
From the opening scene, the video sets an atmospheric tone in the George R. Brown District in Houston, TX. The use of street lighting creates a sense of authenticity, immersing the viewer in Nuka’s world. As the song progresses, we witness Lil Nuka and Allstar JR’s confidence in the words they’re rapping, showing no signs of going backwards.
One of the standout aspects of the music video is the symbolism employed throughout. The artists cleverly use visual cues and branding to represent the shift from illicit activities to legitimate entrepreneurship.
Cinema Davis's direction showcases a keen eye for detail, capturing the artists' performances with precision. The seamless editing and dynamic camera work keep the viewer engaged. The video effectively conveys the message being delivered in the song.
Furthermore, the music video's production value is top-notch. The high-quality visuals and polished cinematography enhance the overall viewing experience, elevating the song's impact. The attention to detail in the locations, clothing, and even the product placement further contribute to the video's overall aesthetic appeal.
Nuka's new project featuring "Scale On" is available across all Digital Streaming Platforms NOW!!!
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